Birla Sun Life Mutual fund has launched iSIP or internet based SIP

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Birla Sun Life Mutual fund has launched iSIP or internet based SIP, a unique and convenient mode of transaction. This facility will enable investors to start their SIP investments online.

iSIP will provide multitude of benefits to investors – being faster, more convenient and providing paper less management of SIPs. Investors investing through financial planners can quickly and conveniently act upon the advise of their advisors. Investors can make purchases, renew their SIP and also have the option to cancel it online. The service is currently available through Citi, ING and Axis banks. Going forward more banks would be added by BSLMF.

Birla Sun Life Mutual Fund has effectively leveraged technology platforms through its "Anytime Anywhere" initiative to provide its customers enhanced service experience.

The success of these initiatives can be gauged by the fact that the online transactions on the Birla Sun Life Mutual Fund website grew by over 350% in the previous financial year.

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